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Hi, I'm Ben aka Life Through Optics

The real reason you’re not growing on social media


Filling The Gaps

Sharing my experiences, skills, self development hacks,

and more to help you fill in any gaps.

Hey Reader,

Happy Wednesday! Every week I try to share something practical that helps you grow as a Photography Creator, and this one’s a big one.

Let’s talk about the one thing that completely changed the game for me on social media…

It wasn’t fancy gear.

It wasn’t chasing trends.

It was this:

I realised that every time someone watches your video, they’re giving you 30–60 seconds of their actual life.

Not just a scroll. Not just a view.

A moment of their existence on planet Earth.

That’s a big deal.

And when I started treating every video like it had to give something back, everything started to change.

Instead of obsessing over views or algorithms…

I focused on showing up and providing value.

Twice a day. Every day. For years.

And it worked.

🎯The Consistent Creator Checklist:

  1. Don’t overthink it.
    Spend 6–12 months posting what excites you.
    Don’t wait for perfect. Build the habit, build the skill.
  2. You can’t optimise nothing.
    Hashtags, post times, all that stuff? Doesn’t matter unless you’re actually posting.
    Get the reps in and learn by doing.
  3. Consistency without strategy is insanity.
    Consistency is the foundation—but once you’ve nailed it, start applying strategy.
    Review, adapt, evolve.
  4. Forget about “quality” at the start.
    Prioritise consistency and sustainability.
    Your content will get better naturally over time through repetition.
    Quantity leads to quality.

If you want to grow, focus on giving real value.

Be helpful. Be generous. Be consistent.

The results will come—maybe not instantly, but inevitably.

What’s something you wish more people knew about creating online?

Hit reply and share it with me—I read every one.

P.S.

If you want your content to not only be valuable but look incredible, check out my Editing Masterclass & Preset Pack 2.0.

It’s the full workflow I use to create scroll-stopping visuals—designed to save you hours while levelling up your images.

You’ll get:
🎥 A 90-minute editing masterclass
🎨 25 Lightroom presets
📸 175 RAW images to practise with
🚀 Bonus tools to streamline your workflow

👉Click here to grab it and start creating content that turns heads.

See you next week 🫶

– Ben

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Thanks so much for spending some of your time with me & reading Filling The Gaps.

Talk soon,


Anything else I can help you with?

Editing Masterclass & Preset Pack

If you're ready level up your images and your workflow to edit like a pro, my Editing Masterclass takes you through my entire editing workflow with 25 presets, 175 RAW images and bonus resources to help you along your journey!

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Hi, I'm Ben aka Life Through Optics

Helping photographers & creatives pursue their passions and build businesses. Join over 33,000+ photographers and creatives receiving free value in their inbox every Wednesday.

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